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How and Where Do Your International Markets Grow?
The CMO Survey asks top marketers what percentage of their company sales comes from international markets. Analysis of this question over time indicates that this percentage increased from 19.3% in...
View ArticleThe Riddle of Marketing in Russia
This post was co-authored with Evgenia Barkanova, Irina Kudryashova, and Irina Melnik, all MBA students at the Fuqua School of Business, Duke University. Winston Churchill said, “Russia is a riddle...
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